Tamale comms
Sustainable Intensification of Cereal-based Farming Systems in the Sudano-Sahelian Zone of West Africa[edit | edit source]
Project Design Workshop[edit | edit source]
9-12 January 2012, Modern City Lodge, Tamale, Ghana[edit | edit source]
Communication and Dissemination
PROJECT COMPONENTS
- Regular workshops at target sites for continuous review and planning
- Workshops for publication writing
- Website
- Shared databases
- Exchange of detailed reports
- Detailed internal comms plan – webex, etc
- Comms at the project sites
- Internal excellent before we do the external!
Development Partners
- Participate in multi-stakeholders’ platforms
- Field days and exchange visits
- Participate and contribute to CORAF science week
- Dissemination of quality reports
End Users
- Involve the private sector
- Awareness campaigns on nutrition issues (project to provide material)
- Participatory Research and Extension Approach (PREA) for design, implementation and interpretation of on-farm research and dissemination
- Multi-stakeholder platform, including political authorities
- Multi-media messages (in local languages) for sacling-up and scaling-out (e.g. videos, radio, etc.)
- Field days and farmer exchange visits across sites
- Explore new Technology for Information and Communication (TICs -(cell-phones, web-based, radio, etc.)
- Encourage local theater/music groups
General Public and Policy Makers
- Publications
- Policy briefs
- Attractive exchange visits
- Publicity accessible databases
- Website
- Special TV program
- Social media messaging